How a Strategic Web Design Package for Contractors Helped a Building Automation Company Go From Invisible to Page-One Rankings
“TBA went from barely showing up online to landing near the top of Google for one of the most competitive search terms in their market. Their new site isn’t just easier to find—it’s bringing real traffic, real calls, and real results.”
Website Package
Professional Starter Website
- 3 Conversion-Focused Pages
- Custom primary page with up to 8 sections (ie services, reviews, about, products, etc.)
- Dedicated Services page with up to 10 service descriptions
- Contact page with form submission handling
- Fast-loading, mobile-friendly design with clear calls to action
- Local SEO Foundation
- Initial keyword and competitor research
- Strategic content planning
- Optimized titles, headings, and page structure
- Content tailored to local customer search intent
- Google Business Profile Setup
- Listing creation and verification
- Category, service area, and description setup
- Initial photo upload and polish
- Domain, Email & Hosting Setup
- Branded email addresses (e.g. [email protected])
- Domain registration and renewals managed for you
- Fully managed hosting with SSL and monitoring
- Fully Managed Ongoing Support
- Ongoing support via email or phone
- 4 content updates per month with a simple email
The Challenge
Technical Building Automation had the expertise and reputation—but their online presence was holding them back. Their DIY GoDaddy site wasn’t mobile-friendly or optimized for search, and their Google Business Profile wasn’t verified or optimized. As a result, they were nearly invisible on both Google Search and Maps—ranking 28th or lower—and were missing out on almost all organic traffic and qualified inquiries from both Google Search and Google Maps
Our Approach
We focused on making sure the website clearly explained what Technical Building Automation does, who they serve, and why they’re a trusted choice. Instead of overwhelming visitors with technical jargon or vague claims, we highlighted the specific services they offer and the types of buildings and systems they work on. We also made sure the site was easy to navigate, mobile-friendly, and professionally written—so potential clients could quickly find the information they needed and feel confident reaching out. This clarity laid the foundation for their rankings and visibility to improve almost immediately.
What Changed
The new website now makes a strong first impression and ranks for the competitive search terms customers actually use when searching for building automation services. Within the first few months, they went from no visibility at all to ranking on the first page of Google—and they’ve stayed in the top 5 positions for key local search terms ever since. Website traffic jumped from 2 clicks per month to over 50 clicks per month, and their organic click-through rate rose to more than 6%—far above the industry standard of 2-3%—thanks to clear messaging and thoroughly researched content. Instead of getting lost online, TBA is now being discovered—and chosen—by more qualified leads.
What’s Next
Now that TBA has a solid foundation, the next step is to build on that momentum. Earning a few strong customer reviews will help boost their visibility even further in Google Maps. From there, upgrading the website with more targeted pages—like system-specific service pages, details geared towards industries served, case studies—and improving presence in local directories will increase their reach. We’re also exploring a potential LinkedIn strategy to connect directly with key decision-makers.