How Website Management Services Helped a Local Painter Book Local Leads Quickly and Reach the Top of Google Rankings
“A lot of people like the website. I used to rely only on repeat clients and word of mouth, but now people are finding me on Google and calling directly from the website. It’s made a huge difference.”
Website Package
Expanded Local Presence Website
- Everything in the Starter Plan, plus:
- Service-Specific Website Pages
- Up to 8 dedicated pages for your top services
- Each page optimized for local search intent
- Includes service descriptions, benefits, and clear calls to action
- An 'Articles' Section on Your Website
- 1 initial in-depth article (800+ words)
- Strategically targeted content for your industry and services
- Designed to establish expertise, attract organic leads, generate links back to your website via social sharing
- Local Market Expansion
- Up to 5 targeted city landing pages for top local areas ($10/mo for additional cities)
- Pages tailored with relevant services and keyword phrases
- Designed to improve rankings in multiple nearby markets
- Reputation-Ready Setup
- Custom Google review links and QR codes to easily collect reviews from clients
- Templates for collecting and showcasing client reviews
- Simple Performace Reporting
- Meaningful website performance analytics (clicks, calls, form submissions)
- Google Business Profile insights (views, searches, actions)
- Easy-to-understand summaries of what’s working
The Challenge
Brush Masters Painting had a solid reputation locally, but their business relied almost entirely on word of mouth. Without a website or verified Google Business Profile, they were missing out on online searches in their own area and had no way to show up in Google Maps or Search results.
Our Approach
We created a clean, mobile-optimized website that showcased Brush Masters’ reputation, service area, and professionalism. During our research, one issue came up again and again in homeowner reviews of other painting companies: a lack of care in protecting furniture, floors, and property. We built that insight into the content strategy—highlighting Brush Masters’ commitment to cleanliness, preparation, and respect for their clients' homes. The tone was direct and reassuring, crafted to align with how local homeowners search and evaluate contractors—and was already reflected in Brush Masters' reputation. Paired with a fully verified and optimized Google Business Profile, the site now acts as a clear, trustworthy entry point for new leads.
What Changed
Since launching in mid-March 2025, Brush Masters Painting has quickly climbed local rankings—appearing 1st for terms like "exterior painter Jenison" and "interior painter Jenison”, 2nd for "painting company Jenison", "painting contractor Jenison", "commercial painter Jenison" with other nearby cities following closely behind. This is quite the feat considering there are hundreds of painters in the area. The verified Google Business Profile began generating visibility immediately, and the new website now gives customers a clear way to learn more and reach out. Engagement time has been strong, and performance has been consistent in the months since launch.
What’s Next
The next step for Brush Masters is to begin collecting Google reviews to further improve their rankings, especially in Google Maps. Expanding the site with location-specific service pages—such as "Exterior Painter in Grand Rapids"—can help capture even more relevant searches and generate consistent inbound leads.